Homefront Brands Modernizes its Data and Analytics with a Strategic Technology Roadmap

Experiencing hyper growth, Homefront Brands needed accurate and up-to-date reports to manage their multi-brand franchise business. They eliminated heavy manual effort with a data roadmap that outlined a future state architecture and the benefits of Microsoft’s Cloud Scale Analytics. Timely, comprehensive reports and Power BI dashboards are now easily produced to help franchise owners grow their businesses with a single source of truth.

  Consumer Services       57+       North Carolina, USA

 

 

 

 

 

 

 

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Problems Solved

Outdated Information
Fragmented and Unscaled Data
Unoptimized Reporting and Power BI Dashboards

plan
Project

Development and Implementation of Technology Roadmap

Aerial view of residential houses, representing Homefront Brands' focus on property services.

Customer Challenge: Data Access, Analysis and Management Issues

Based in Huntersville, North Carolina, and founded in February 2022, Homefront Brands is a platform company focusing on residential and light commercial property service franchised brands. It currently has 5 franchise concepts: Window Hero, The Designery, Temporary Wall Systems, Top Rail Fence, and Yard Patrol Pros.

From the start, they have experienced hyper growth and needed accurate and up-to-date business intelligence to empower franchisees to grow their businesses efficiently. The corporate office and individual franchise owners wanted to easily see trends and detect anomalies without having to comb through a myriad of data which required high manual effort both from franchise sources and from head office. At the same time, expense predictability, regular reporting, and PowerBI dashboards for ease of use were important to them.

The Solution: Strategic Data Tools and Scaled Accessibility

ProServeIT embarked on a Data and Analytics Discovery to develop a data roadmap, a proposed future state architecture, and a detailed implementation plan. The proposed solution includes Azure Synapse and Azure Databricks for data processing and analytics, Azure Key Vault for secure key management, ETL (Extract, Transform, Load) processes with Azure Data Factory and Databricks, a Kimball Dimensional Data Model for data structuring, proactive monitoring using Azure Monitor, code repositories hosted in Azure DevOps, and Power BI for reporting.

 

Microsoft’s Cloud Scale Analytics was chosen due to its scalability, identity and access management integrated into Microsoft Entra ID, and the completeness of the offering. Its platform ensured that Homefront Brands always had access to the most up-to-date versions of the technology, connecting Homefront Brand’s multi-brand, multi-franchise company structure to information on sales, operations, Quickbooks (third party finance data), and Google Ads (third party marketing and advertising data). 

A woman presenting a business intelligence report on a screen in a boardroom, highlighting data and analytics solutions

Illustration of a man creating and analyzing power bi dashboard report, symbolizing comprehensive data reporting tools.

The Impact: Enhanced Business Intelligence and Information Access

Thanks to the implementation of the data roadmap, Homefront Brands no longer struggles with report creation and out-of-date information across their brands and franchises. They can now easily gather their business information from a single source of truth and produce timely and comprehensive reports and Power BI dashboards for their fast-growing business.

 

Homefront Brands decided to adopt the Microsoft platform, which emphasizes scale and security along with flexibility and adaptability, as their standard. Currently, they are eager to adopt AI technologies. With Microsoft’s product roadmap and Copilot products, they look forward to applying Copilot to their Power BI instance.  

Project Highlights

   

Comprehensive Data Roadmap and Implementation Plan

 

   

Single Source of Business Information

   

Scaled Information Access

Build a Comprehensive Tech Roadmap with ProServeIT 

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